Directed by Astrid Dong
Director of Photography - Casey Purtell
Edited by Astrid Dong & Henry Caughey
'mean'
A CRY FOR HELP YOU'LL WANT TO CODDLE
AVAILABLE EVERYWHERE
GULES’ newest nostalgia trip is her new single, ‘mean.’ The song was built from the foundation of destruction, stress and self-sabotage. Sparking from a period of many sleepless nights leading to self discovery, GULES portrays a constant ping-pong effect; yearning to do good but knowing you will instinctively bruise all that enter your orbit. The first line says it all, “teach me a lesson, bring out the carton of cigarettes.” A shameless confession of guilt. ‘mean’ is the cry for help that you’ll want to stick around to coddle.
GULES (pronounced jewels) is the nostalgic combination of a sad indie romance with the comfort of a warm jazz record. A songwriting powerhouse since her teens, NYC based GULES has forged her own path to acclaimed recognition. Her music has floated through the ears of the UK songwriting competition, the Coffee Music Project. She was awarded finalist for her scary tangible lyrics and commanding melodies. From awards to selling out renowned NYC venues like the famous The Bitter End, GULES has become THE up and coming NYC indie-jazz artist.